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The Small Business Owner’s Guide to Navigating the COVID-19 Recovery

With state governments slowly encouraging a return to “business as usual” for residents, the owners of non-essential small businesses are getting ready to open their doors. Although sales have been slow to non-existent for quite some time because of the COVID-19 pandemic, the beginning of the recovery phase presents opportunities for entrepreneurs. These resources will help you connect with your customers and prioritize the right sales techniques.

Spruce Up Your Retail Space

Perhaps this is the first time you’re welcoming customers to your brick-and-mortar store in a few months, so go the extra mile for your reopening!

  • Painting the interior walls can make this phase feel like a fresh start for your business.
  • Want to change up the color scheme in your store and make it easier to clean? Consider installing some affordable carpeting.
  • Finally, play around with new product display ideas to see which design choices help bring in more customers.

Test Different Sales Strategies

As states reopen, you’ll want to focus on increasing sales and responding to your customers’ changing needs.

  • Work with The City Mix to rebrand your business and online presence.
  • Your customers have likely responded to the pandemic in different ways, so adjust your marketing tactics
  • With many people still home, prioritizing e-commerce is key. Hire e-commerce services to help with the process.
  • There have been a lot of consumer scams during recent months, including when it comes to shopping online. If you haven’t already, legitimize your business by registering it as an LLC so your customers have faith in your business both online and in your physical store.
  • Spread the news about reopenings and deals through social media marketing!

Update Your Business App

If your small business has an app, give it an upgrade and encourage customers to download it to improve their shopping experience.

  • This is the perfect time to test your app for bugs and make necessary improvements.
  • Polish up the user interface of your app to make the experience more enjoyable.
  • Budget for hiring a Swift developer to assist you with your plans for upgrading and redesigning your app.

Since the beginning of the COVID-19 pandemic, you may have taken some time to think about how you can change your business for the better. Consider this time period as a learning experience, and get ready to welcome back customers who are eager to start shopping again!

The City Mix can help you create an effective digital identity so you can engage with customers and grow your business. Complete this form to learn more!

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