The prospect of marketing
your business can be overwhelming, especially when you are a small business
with an even smaller budget. The good news is that marketing doesn’t have to
cost an arm and a leg to be effective.
All you need is to take
advantage of the several free tools, resources, and platforms online; an
undying drive to hustle hard; consistency to churn out massive value; plus, the
discipline to stick to a schedule.
With these in place, even the
most novice of business owners can market on a shoestring budget and play with
the big boys.
Here are five items to focus
on when you hit the ground running.
Start a blog for your
Your blog will be the
foundation of all your other marketing efforts. It is where you direct
visitors, nurture relationships, and capture leads. Be sure to regularly post
content that meets the needs and interests of your audience.
Also, make it incredibly easy
for site visitors to sign-up to your email list. While they are still on your
site, ask them to share the content with their social media friends too.
How does free PR in national
magazines and websites sound? HARO, an acronym for Help A Reporter Out, is a
news sourcing platform dedicated to connecting journalists and bloggers with
Take advantage of this
platform to get the word out about your products and services. The best part
is, it’s free to register, plus you get a chance to work with PR experts for a
tiny fraction of the amount you would have paid otherwise.
Begin email marketing on a
Every business owner should
have an email list! But when you are just starting, you likely don’t want to
commit to the monthly fee that many email management services charges.
Fortunately, most offer a
free option for businesses with smaller lists. For instance, MailChimp offers
its service for free for companies with fewer than 2,000 subscribers. And when
you are ready to take things to the next level, Aweber starts at just
Become a Contributor
Advertising in trade
magazines can set your business back by several thousands of dollars, but
contributing an article? Absolutely free.
Many magazines accept guest
contributions. Now that’s a great way to kill two birds with one stone: First,
you’re able to position your brand as an authority people can trust in your
industry. Secondly, you also get a slot to promote your business in your bio.
Attend local networking
Check out local business events on Meetup.com, or see what events your local chamber or small business association is hosting. This is an easy way to create multiple meaningful interactions and also meet potential customers. When starting up, face to face exposure is essential to get your name out there.
As you can see, these five
items are effective yet cheap marketing strategies you can implement right now
without draining your bank account.
Startups have all the fire in
the world; however, the trick is in figuring out how to harness that energy, so
you are working smarter and not harder.
While I use these tools
frequently, I like to vary it up to connect with different audiences.
Remember, the goal is to get
as many eyeballs as possible on your content. The more that people read your
content, the easier it is to associate your brand with quality and the easier
it is for them to remember you when it’s time to make a purchase.